Capgemini Breakfast Briefing: Marketing Technology & Analytics

  • Location: The Shard, London
  • Date: 21/10/2014
  • Time: 08:00 - 10:00


Adrian Stahl, Marketing Manager at BLP will be attending the Capgemini breakfast briefing on Wednesday 22nd October entitled "Marketing Technology & Analytics: Lessons for Insurance CMOs from Other Industries".

This event will discuss trends and best practices in insights-driven marketing that are being pioneered in other industries and how these can be applied to the Insurance industry.

Joining Capgemini Consulting will be other industry specialists and peers to showcase how cross-industry leaders are deploying the latest developments in marketing technology and analytics to generate real, sustained benefits and shape the agenda for customer centricity within their organisations.


1. According to Gartner, by 2017 the CMO will be spending more on IT than the CIO: why is this?
The ever increasing importance of the CMO/CIO relationship and rise of the Chief Marketing Technologist.

2. How do I identify and sell to target customers?
"In a world of the informed, connected consumer, you identify them - but they find you." Real examples of how this works and to what end.

3. How do I provide a more tailored, personalised level of products and services?
The ultimate nirvana of individual level products and pricing: leveraging 'big data' in real time. how can the industry move from products to propositions?

4. How do I increase renewals by existing customers?
Engaging customers with relevant communications at the appropriate time: Consumers now expect engagement and relevance - even in Insurance.

5. What is possible, and what is working?
Exploring best practice in other industries and how they can be applied to Insurance, showcasing examples from a German Luxury Car Maker, a Global Supermarket, and a Global Consumer Products Leader.

6. How do we get started without breaking the bank?
The Real Value of a Test-and-Learn Pilot (or why this doesn't need to start with a budget of a £50M).

Capgemini Breakfast Briefing: Marketing Technology & Analytics


Aqua Shard Private Dining Room
The Shard
32 London Bridge St

Please visit Capgemini Consulting for further information about this event.

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