BLP builds revolution

  • Date: 04/11/2011

BLP was short listed for the Best Marketing Initiative at last night’s Housebuilder Awards and, although their Revolution campaign was overlooked for the prize, the team had a thoroughly enjoyable evening.

Not collecting an Award, Brian Kilroy said: “There were no Winslet style tears and thanking of the ancestry, but we are very pleased that our Revolution campaign has clearly been noticed by many of the most influential people in the construction industry. Our new homes insurance is now understood as a serious contender to the established way of offering new homes warranties and, whilst we did not leave with a gong last night, our revolution is definitely winning over developers who are seeking a change to the old order.”

BLP’s messaging has built throughout the campaign with copy specifically tailored to each audience: builders and developers, architects, conveyancing solicitors, HAs and LAs and estate agents. The messaging was always anchored by strong straplines, challenging the ‘system’ with innovative solutions: We are the revolution.

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