The Revolution Continues
- Date: 15/06/2012
BLP has built on last year’s “Revolution” themed marketing campaign with the launch this month of a new crusade that updates the iconic image of Liberty Leading the People by Eugène Delacroix that was at the heart of the last successful print and digital marketing strategy.
BLP’s new CEO, Kim Vernau, explains: “The last campaign was impactful and it successfully created awareness in the residential sector of our latent defects insurance and we had a very good year on the back of it and other sales initiatives. This year, we wanted to retain the theme but give it another dimension so we asked some of our customers who have bought into BLP’s revolutionary approach if they would feature in our next campaign.”
BLP’s customers are seen in the new adverts that champion the case of insurance over warranties. The online and offline ads will appear in the coming months in a cross section of property, construction, insurance and IP titles. The new online adverts also link to the customers’ websites via a new BLP microsite.
Kim adds: “We are all extremely grateful to our valued clients who joined us on that dank Friday afternoon for the photo shoot and for their tireless patience and co-operation. We really value the time and effort all of them made to be part of our adverts.”
The first adverts were published in this month’s magazines and the campaign runs to the end of December.
For further information, please call 020 7204 2444 or see: